Sunday, August 3, 2014

Friday, August 1st, 2014

On Friday I began working on my assignments given to me by Holly.  The first part I worked on was reading 10 pages of a personal growth book.  I'm reading Eat That Frog, so I started and read through the introduction.  Here are the notes on that:

  • An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circles around a genius who talks a lot and makes wonderful plans but who gets very little done.
  • The first rule of frog eating is this:  If you have to eat two frogs, eat the ugliest one first.
  • The second rule of frog eating is this:  If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.
  • The three Ds of new habit formation:
    • Decision
    • Discipline
    • Determination
Next I listened to the BeachBody call, which I found at: 
Here I my notes for the BeachBody call:
  • Last days of the team cup
  • Tools are in the online office
  • Challenge pack, including Body Beast
    • FAQ 9753
    • FAQ 9925
  • Coach basics blitz 8/11
    • Register
    • FAQ 1381
  • New Apparel
  • Darren (recognition)
  • Theme for the call "Extra Effort"
  • Quote "The difference between greatness and mediocrity is often just a little but of extra effort."
  • Tarah Carr is the guest speaker, who is from Dublin Ohio
  • Tarah had a story and wanted to share it.  Empty seat in audience where her deployed husband should be.
  • Aim for success club every month!
  • Don't let NO hold you back.
  • Feed your mind with personal development
  • Sometimes it is the start that stops most people.
  • The three vital behaviors
  • Create support group and budget challenge group.  Based on Dave Ramsey.
  • Let people hear my voice, not others.
  • Focus on changing lives
  • Tarah has a guild, which I must get.
Next I listened to the Platinum Presenters call, which I found at:
The subject for this call was Facebook Ad Targeting.  Since I'm really new it doesn't all apply right now, but it will.  Here are my notes:
  • Signed up for newsletter
    • Had to use Francis instead of Frank
    • Newsletter comes out on Monday usually
  • Stalk the coach (Holly Hierman)
  • Listen to recorded calls, at least one per week in addition to the current call
  • Listen to podcast while running on the treadmill.  It plants a seed.
  • Coach online office
    • Workshop videos from summit are available in coach training academy, event workshops.
    • "What to do at this rank"
  • Platinum edge conference - weekend of November 7-9 in Dallas
  • Listed all diamonds and up, which is a long list
  • Join date is your start date.  That is when you decide to commit to it
  • 2 star diamond gets profit from company?  Research this.
  • Watch recorded webinar (this is where I switched to instant presenter with slide numbers)
  • Facebook Ad Targeting may not apply immediately since not getting customers from Beachbody
  • 17
    • Don't sound like you're a company employee.
    • Sound like a customer, not a sales person
    • Out to help the customer
    • How?
  • 17.1
    • Call them
  • 17.2
    • Text them
    • People are not expecting a text from a business
  • 17.3
    • Email through the Beachbody system
    • May be blocked or go to the junk folder
  • 17.4
    • Export out of Beachbody so you can email
  • 17.5
    • Facebook search
  • 17.6
    • Send Facebook message
    • Spend the dollar to send the message
  • 17.7
    • Hand write a card
    • Don't sound sales like
  • 18
    • Email is gold
  • 19
    • How to have MORE PEOPLE see what you  have to offer
  • 19.1
    • YOLO = You Online Live Online
  • 19.2 Recall
    • Address book
    • Friend's friends
    • Old life (jobs, college)
  • 19.6 Collect
    • Squeeze page
      • a compliment, something free
      • offer something
    • opt in - "a webber?"
    • Direct promotion - Google forms
    • BB customers (emerald of above)
  • 19.11 Capture
      • School Lists
      • Community
      • Hobby
      • Out and about
  • 20 Targeting Ads
    • Power Editor inside Facebook
    • Brainstorm interests and behaviors
    • Graph search
      • Favorite interest of people who like...
      • Groups of people who like...
      • People who live in...
      • Relative to what searching for...
  • 21 Custom / Lookalike Audiences
    • In power editor
    • Custom audiences
      • Uploaded into Facebook email lists
      • CSV or TXT file and only the email address
      • Need at least 100 matches for it to work
    • Lookalike audiences
      • Facebook can take your custom audience list and create a lookalike audience, which have the same interests and behaviors
      • Suggest keep targeting lists to max of 600k-700k people
  • 22 Manage Ads -> audiences->create audience->custom audience
  • 23 Data file custom audience, data type emails
  • 24 Custom target from your website
    • Retargeting
      • Generate a pixel code from Facebook
      • Place it on your website
      • Facebook "begins" collecting data from that pixel and creates a custom audience
      • Target that list as well as create a looklike audience from that list
  • 25 Create audience from website, view custom audience pixel
  • 26 Lookalike audience in power editor
  • 27 Video of what Beachbody is about.

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